Striker Cameron Jerome has revealed his "embarrassment" at Birmingham's crushing derby defeat by Aston Villa.
And the England Under-21 player admitted Alex McLeish's side are facing "three massive cup finals" in their battle to stay in the Premier League.
Blues remain in the bottom three after a 5-1 mauling at Villa Park and now face a daunting task against UEFA Champions League semi-finalists Liverpool at St Andrews on Saturday.
They then have to travel to fellow strugglers Fulham before entertaining Blackburn on the final day of the campaign.
Jerome said: "We are very disappointed. It is embarrassing to lose like that. We know that.
"Villa played us off the park and they looked like they wanted it a bit more than us which was disappointing but you've got to hold your hands up.
"They moved the ball quickly, looked more hungry, were winning the seconds balls, dominated every position on the pitch and that's how you win a match.
"It is disappointing when someone is trying a bit harder than you. It is hard to take.
"But we've got to forget about it. Yes, it is is embarrassing for everyone at the club but we've got to try and bounce back and that starts straightaway.
"We've got three games to go and it is a mini league between four or five teams and we have got to get as many points as possible."
Jerome added: "I hope this defeat doesn't damage and scar us. We are aware we are in the bottom three and we have got to try and get over this as quick as possible.
"We have a game on Saturday and we have got to go out there and give everything. We know we are in a dogfight.
"The only good to come from game will be if we bounce back and try and get over the disappointment and the hurt of losing so badly to anyone - but especially Villa. The lads have got to pick themselves up."